Credits that never expire

The default monetisation for a novelty tool in 2026 is a subscription: £7 a month, three tiers, a "Pro" button somewhere, and a silent assumption that most users will forget to cancel. We considered it for about an hour and then we did not build it.

The problem with subscriptions for tools like this

Puritanizer is a tool you use when you remember you have it. You see a photo in the group chat, you think "that one should be Victorian," you open the tab, you puritanize, you close the tab. You might do this four times in a week and then not at all for two months. A subscription punishes exactly that usage pattern. You pay £7 in month three when you did not open the tool once. You either get frustrated and cancel or — more commonly — you forget, and a year later you have paid £84 to a tool you used twice.

This is, bluntly, a worse deal for the user than the tool deserves. And a worse deal for the user is, over time, a worse deal for us, because users who feel overcharged leave and never recommend the thing.

What we did instead

Credits. One credit = one watermark-free, full-resolution puritanization. Credits come in packs:

• Quick pack — 5 credits, £1.99
• Party pack — 20 credits, £6.99
• Archive pack — 100 credits, £24.99

The per-credit price drops as the pack size goes up, which is the one entirely conventional part of the pricing. Everything else is deliberately boring.

Credits never expire. If you buy a pack today and use one credit, you have nineteen left. If you come back in fourteen months, you still have nineteen left. There is no silent burn-down, no "activity required to keep your balance," no reset at midnight. The credits sit there until you spend them. When we say never, we mean never.

Two free a day. No signup required for the free tier. You get two puritanizations per browser per 24 hours, watermarked, at reduced resolution. If that is all you ever need, you never pay us anything. We are fine with that.

No subscription option. You cannot subscribe to Puritanizer. We do not sell one. If this becomes a thing we reconsider in the future, it will be optional, not the default, and the credits model will still exist alongside it.

Why this works for us

Honest version: we do not know if it does yet. The tool is new. The numbers will tell us in a few months. But the reasoning we are betting on is: a tool that is genuinely fun to use, priced at less than a pint for 20 uses, will get recommended. A tool that auto-bills people who forgot about it will not. The second model makes more money per quarter. The first model makes more money per decade.

The credits you buy today are still good in 2030. We mean this. If the service is still running in 2030 and you show up with a credit balance from 2026, it will work.

See the packs →