Holiday photos your gran can see

There is a specific photo. You know the one. It arrives in the group chat, it is genuinely funny, and you immediately think about who is also in that group chat before you react. Usually it is fine. Occasionally it is not fine, because your aunt is in that group chat, and she has the camera roll synced to a family Apple TV, and the photo you are looking at will appear two feet wide in her living room at 8pm if she taps the wrong button.

This is what Puritanizer is actually for.

The use cases, ranked honestly

1. The family group chat. The original use case. A friend sends something from their holiday, it is 90% a perfectly fine beach photo and 10% an unfortunate angle, and you want to forward it to your cousins without also forwarding the 10%. Puritanize it first. The 10% is now a floor-length Victorian mourning gown. The cousins receive a family-safe photo. Comedy is preserved. Privacy is preserved. Your cousin's husband does not have to pretend he did not see anything.

2. The meme pipeline. A large portion of internet humour is photos that are funny because of their context and less funny because of their subject matter. Puritanizer solves the subject matter and leaves the context. A bikini-on-beach meme becomes a Gibson-Girl-blouse-on-beach meme. The joke still works. The reach of the joke is now approximately ten times larger because the meme is now postable in environments that previously banned it.

3. The selfies you posted at twenty-two. This is a real use case. We have talked to actual users about this. People who are now in their thirties, with jobs that involve being professionally visible, who have a back catalogue of photos from a decade ago that are perfectly innocent by any reasonable standard but which look slightly alarming next to their current LinkedIn headshot. Puritanize the old ones. Repost them. Present a consistent personal brand that was Victorian the entire time.

4. Work Slack. The internet is full of very funny images that are technically not work-appropriate. A marshmallow puffer coat is 100% work-appropriate. Puritanize the image. Post it to the #random channel. Nobody in HR will flag it. Everyone will understand what the original was. This is a well-established semi-legitimate use.

5. Actual photo editing. The rarest category, and the one we did not design for, but it happens. Someone has a photo of themselves they like except for one part of the outfit, and they use Puritanizer to swap the outfit. The results are often convincing, sometimes extremely convincing, and occasionally we get an email saying "I used this on a profile picture and it worked better than expected." We are both pleased and mildly alarmed every time.

The one the tool is genuinely made for

There is a specific moment — you are looking at a photo, you laugh, you go to forward it, and then you pause. In that pause, Puritanizer is what you open. That pause is the whole product.

Open the tab →